Samsung Electronics says its SmartTV is programmed to pick up surrounding voices as it scans airwaves for commands. Data is collected and transmitted to a third-party vendor that converts speech to text.
A recent study points to a “clear connection” between consumer perception regarding the safety of their data and the commercial success of products, said Paul Jauregui, VP of cyber-security and risk consulting company Praetorian. In the study, 80% of consumers said they’re more likely to purchase from companies they believe do a better job of protecting their information.
“It’s getting to a point where it’s going to influence buying decisions,” he said.